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Social Strategy & Personal Branding

Your business doesn't need more content.
It needs a presence people remember.

I build the strategy, voice, and visual direction behind brands that grow with intention — so the right people notice you, trust you, and buy from you.

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Portrait of Connor Logan

Based between Lisbon & New York

Who's Behind This

I started this work after watching too many good businesses stay invisible.

Six years ago I was managing content calendars for a skincare founder who made a genuinely excellent product and could not understand why nobody outside her zip code knew her name. She wasn't posting too little — she was posting constantly, and it still wasn't working.

That's when I realized the problem was never volume. It was direction. Once we rebuilt her positioning, tightened her voice, and gave her content a point of view, her following tripled in four months and her waitlist opened for the first time.

I've spent the years since doing that same work for founders, consultants, and small teams who are excellent at what they do but were never taught how to be seen for it. I don't hand you a content calendar and disappear. I sit inside your brand — your tone, your offer, your audience — until the strategy actually fits you.

— Connor

What I Help With

Six ways I get involved in your growth

Pick one, or let's build the full arc together.

01

Social Media Strategy

A quarter-by-quarter plan built around your actual goals — not a generic posting schedule. What to say, where, and why it moves the business forward.

02

Content Direction

The creative point of view behind every post — pillars, tone, visual language — so your feed reads like one voice instead of scattered attempts.

03

Personal Branding

Turning you — not just your business — into the reason people follow, trust, and buy. Your story, your positioning, your on-camera presence.

04

Business Visibility

Getting your name in front of the rooms — and feeds — that matter. Partnerships, features, and positioning that compound over time.

05

Audience Growth

Not vanity followers. The right ones — people who convert into clients, referrals, and long-term advocates for what you do.

06

Profile Positioning

Bios, visuals, and first impressions rebuilt so the first seven seconds on your profile do the convincing for you.

Why This Matters

Posting more was never the missing piece.

Most businesses I meet are already showing up online. What's missing isn't effort — it's a position worth remembering.

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Consistency without a point of view just becomes noise. People scroll past it the same way they scroll past everything else.

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Authority isn't claimed, it's built — through the specific way you talk about your work, again and again, until it's unmistakably yours.

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Trust compounds slowly, then all at once. The brands that grow fastest are usually the ones who were patient with the groundwork first.

Proof

What it's looked like for the people I've worked with

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— Client Name, Title / Business

"[Client testimonial goes here — replace with a real result, in their own words.]"

— Client Name, Title / Business

"[Client testimonial goes here — replace with a real result, in their own words.]"

— Client Name, Title / Business
[ ] brands positioned
[ ] average audience growth
[ ] years in the work

Work With Me

Three ways to start

Each begins with a conversation about where your brand actually is — not a sales pitch.

Strategy Session

Single session · For founders who need clarity now

A focused working session on your positioning, content direction, and next ninety days — you leave with a plan, not homework.

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Most Requested

Monthly Content Support

Ongoing · For brands ready to build momentum

I stay close to your brand month over month — direction, review, and refinement, so your presence keeps compounding instead of resetting.

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Brand Positioning Intensive

Multi-week · For a full repositioning

A deeper rebuild of who you are online — voice, visual direction, and the story that carries your business forward for years, not months.

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Let's Talk

The version of your brand people remember starts with one conversation.

Tell me where you are and where you're trying to go. I'll tell you honestly whether — and how — I can help.

Book a Call